Director's Message

Anson C.K. AU YEUNG, PhD
Assistant Dean (Undergraduate Studies)
Director, Asian Business Studies
CUHK Business School
The Chinese University of Hong Kong

Welcome to the Asian Century, a time of unprecedented opportunities and challenges for professionals and businesses. To excel in this vibrant landscape, it is crucial to possess a deep understanding of the Asian perspective, enabling you to make well-informed decisions.

The Asian Business Studies (ABS) Programme is your passport to success. Our programme empowers you with the knowledge, skills, and network to excel in this exciting environment. Our curriculum includes a hands-on corporate capstone project that exposes you to diverse business practices and cultural nuances of Asia, providing invaluable real-world experience and setting you apart in the job market.

At ABS, we value international exposure and cross-cultural exchange. That is why we guarantee you the opportunity to study abroad for one semester at a leading Asian university. We are committed to providing personalized education – our small cohort sizes ensure you receive the attention and support necessary to achieve your academic and professional aspirations.

The success stories of our ABS graduates in Mainland China, Taiwan, Japan, and South Korea stand as a testament to the effectiveness of our programme in preparing students for the competitive Asian business landscape.

Join us on this exhilarating journey and unlock your potential for success in the Asian Century.

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